This is the story of my '64 Vespa 150 - how it became mine and how it has given me a new vespatude.  I'll be recording the neat places I visit, the different things I do to make the Vespa my own, and - oh yeah - those reactions I get from both friends and strangers.

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Wednesday, October 12, 2005
Vespa gives out 100,000 tickets

This is a unique advertising campaign. According to, the campaign dreamed up by Guerrilla Marketing went around Johannesburg and Cape Town, South Africa putting tickets on the windshields of over 100,000 motorists. Turns out some of the "marketers" ended up being arrested.

The citation reads, "Driving a difficult to park, gas guzzling motor vehicle instead of a stylish, easy to park and economical Vespa scooter."

I'm not so sure that this would be a good move here in America. It is one thing to see a flyer on your windshield. If you're like me, you just grab it and toss it (in the trash can, of course). However, to see something that looks like a ticket is another situation. I don't think I would be in a very good frame of mind to receive the message after that!

The campaign is supposed to counter that response by offering the ticket holder a free Vespa-branded helmet with the purchase of a new Vespa and complimentary two-wheel driving lessons. I still wonder if that would be enough to overcome the bad experience of seeing the ticket in the first place.


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